Who we are:

At Sierra Forest Products, we’re more than a leading North American distributor of specialty wood products—we’re a team committed to professionalism, care, and creating spaces that enhance lives and the health of the planet. Founded on the principles of integrity and belonging, we’ve built an organization where your contributions truly matter.

Deliver the Difference with us:

The Sales Operations Manager plays an important role in supporting the day-to-day effectiveness of the sales organization. This position helps maintain accurate customer data, supports CRM and reporting needs, assists with sales enablement activities, supports sales contests and recognition programs.

Key responsibilities include coordinating sales enablement activities, helping develop training materials, and providing basic insights that contribute to sales planning and performance.The ideal candidate is detail-oriented, tech-savvy, and eager to help improve processes, team productivity, and overall operational efficiency.

Your Role & Impact:

Customer Data Management

• Work closely with the sales team to maintain accurate customer information, including:
  • Contact details.
  • Segmentation attributes.
  • Account metadata and hierarchy.
• Follow data quality standards and perform routine audits to support CRM accuracy.

Technology & Systems Support

• Assist with testing and rolling out Salesforce updates, enhancements, and integrations.
• Support the use and basic training of Power BI dashboards to help the sales team access performance insights.
• Help troubleshoot system issues and coordinate with internal teams to resolve them.

Sales Enablement & Training

• Partner with the Instructional Designer to create and update sales training and onboarding materials.
• Help coordinate monthly sales training sessions and content updates.
• Support the administration of sales recognition programs (such as “Closer of the Month”) to ensure alignment with performance goals.

Reporting, Analytics & Insights

• Prepare and deliver timely reports and dashboards that highlight sales activity and performance trends.
• Assist with analyzing reporting data to identify performance drivers and areas for improvement in partnership with sales leadership.
• Review phone call handling and queue.

Market & Competitive Intelligence

• Conduct basic market and industry research to support territory planning and sales focus areas.
• Help create product and competitor battle cards and other sales support materials.
• Monitor competitors’ news and activity to provide relevant updates to the sales team.

What Makes You Stand Out

• 2+ years of experience in sales, sales operations, sales support, business analytics, or a similar role.
• An understanding of CRM and reporting tool fundamentals.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Completion of a four-year degree (or equivalent experience).
• Strong problem-solving skills, attention to detail, and a continuous-improvement mindset.
• Experience creating training materials or documentation – nice to have.

Why Join Sierra Forest Products?

• People First Culture: We stand proudly for our people, supporting success through career advancement, continuous learning, and a collaborative environment.
• Competitive Rewards: Enjoy competitive pay, comprehensive family benefits, tuition reimbursement, and programs designed to support not only you but your family as well.
• Growth & Innovation: Join a company that champions innovation and sustainability—where your ideas drive progress and help shape the future.
• Purpose-Driven Work: Our mission is simple: Deliver the Difference to our customers when they need it, by people who know and care. Every role here makes a real impact on our customers and local communities.

AI Usage & Disclosure: This recruitment process may involve the use of artificial intelligence (AI) or automated tools to assist in screening, assessing, or selecting candidates.