Purpose

At Roseburg, we believe in the power of live experiences to build connections, drive product adoption, and strengthen our brand. The Experiential Marketing Manager will lead the strategy, planning, and execution of all live brand experiences, from national trade shows to hands-on roadshows to events with our top customers, ensuring every interaction leaves a lasting impression. This highly visible role will partner cross-functionally with Sales, Product, and Executive Leadership to bring our brand to life at every touchpoint.

Key Responsibilities

· Lead Experiential Strategy: Develop and execute a comprehensive experiential marketing strategy that leverages in-person engagements to increase product adoption and deepen customer relationships.

· Trade Shows & Customer Events: Oversee the planning and execution of national and regional trade shows, as well as customer-specific events. This includes booth experience design, traffic-driving campaigns, and post-event lead management.

· Roadshow Development: Design and implement a mobile, scalable roadshow platform to train channel partners, educate end users, and deliver interactive product experiences directly to the field.

· National Sales & Marketing Meetings: Own the planning and production of Roseburg’s national sales, marketing, and product summit—featuring hands-on product training, corporate vision alignment, and immersive team-building experiences.

· Interactive Demonstrations: Develop engaging, hands-on product demonstrations and training aids that support experiential learning and reinforce Roseburg’s brand promise in the market.

· Lead Management: Capture and manage sales leads from all live events and experiences, ensuring timely entry into Salesforce. Support pre-event outreach to key contacts and drive coordinated post-event follow-up in partnership with Sales and Marketing teams.

· Roseburg Plant & Timberland Tours: Develop SOPs for customer and partner tours in coordination with Operations and Sales. Explore video and virtual tour options to expand access and assess supporting technologies.

· Vendor and Partner Management: Manage external vendors to ensure high-quality execution of events, staying on time, on brand, and on budget.

· Cross-Functional Leadership: Lead and influence internal teams, aligning stakeholders to deliver seamless, impactful brand experiences.

· Model Company Core Values

· Other duties as assigned

Required Qualifications

· CMP credential or equivalent/related bachelor’s degree

· 8+ years in experiential marketing, event marketing, or brand activation.

· Proven ability to lead high-impact trade shows, customer events, or roadshows

· Strong project management skills, with the ability to manage multiple events simultaneously

· Experience managing agencies, production vendors, and event logistics teams

· Excellent collaboration and communication skills with both internal teams and external partners

· Strategic thinker with the ability to translate brand goals into meaningful live experiences

· Comfortable working in a fast-paced environment with tight deadlines and shifting priorities

· Willingness to travel up to 30%

Preferred Qualifications

· Experience in building materials, manufacturing, forestry, construction, or similar complex industries.

· Proficiency with Salesforce CRM and lead capture tools.

· Photo book or portfolio of past events along with visitor/engagement stats.