Marketing Operations Specialist
NEOGOV
About
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This role is remote within the United States and includes occasional travel, typically on a quarterly basis and for company or industry events.
NEOGOV is a fast-growing SaaS leader in the Public Sector with a mission to serve the people who serve the people. Our clients use our software to manage their employee lifecycle from hire to retire by streamlining processes in our centralized platform. We are passionate about technology, focused on customer success, and have an entrepreneurial environment where innovation is encouraged and rewarded.
NEOGOV is one of the top 50 fastest growing private software companies in the U.S. — Sound like a company you'd like to join? We are looking for top talent to make significant contributions to our products, technology, and customers.
As a Marketing Operations Specialist, you’ll be a critical part of our marketing engine, owning the systems, data, and processes that power campaign execution, lead flow, and marketing analytics. You’ll report up to the Sr. Marketing Ops Manager and work closely with the Marketing Project Manager to ensure seamless campaign delivery and data accuracy across our tech stack (Eloqua, Salesforce, and HubSpot).
This role is perfect for someone who enjoys marketing automation, process improvement, and working behind the scenes to make marketing run smarter and faster.
What You Will do
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- Eloqua Campaign Execution: Build, QA, and deploy multi-step email and nurture campaigns, landing pages, and forms.
- Lead Management & Data Flow: Ensure all inbound leads route properly from Eloqua to Salesforce; troubleshoot sync issues.
- Segmentation & Targeting: Build and maintain contact lists and dynamic segments for campaigns and programs.
- Campaign QA & Governance: Review assets for deliverability, formatting, personalization accuracy, and compliance.
- Automation & Efficiency: Partner with Sr. Marketing Ops Manager to automate repetitive tasks and optimize workflows.
- Reporting & Analysis: Pull and analyze campaign performance data; support creation of dashboards and insights.
- Process Documentation: Document and maintain SOPs for campaign setup, QA, and data hygiene practices.
- Cross-Team Collaboration: Work closely with Growth Marketing and Product Marketing Managers, as well as Sales & Rev Ops to ensure alignment on campaign launches.
Who You Are
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- Detail-oriented mindset with excellent QA and troubleshooting skills.
- Comfort working cross-functionally and managing multiple deadlines.
- Curiosity for new marketing technology and a drive for continuous improvement.
- 2–4 years of hands-on experience in marketing automation platforms (Eloqua preferred; HubSpot, Marketo, or Pardot acceptable).
- Working knowledge of CRM systems (Salesforce highly preferred).
- Understanding of marketing data structures (UTMs, lead sources, campaign attribution).
- Intermediate to advanced Excel/Sheets skills; familiarity with reporting tools a plus.
Why Join
You’ll have the opportunity to make an immediate impact by helping streamline campaign execution, improve lead flow efficiency, and scale marketing operations. You’ll also get exposure to automation, AI applications in marketing, and data strategy in a growing SaaS organization
What NEOGOV Offers
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Comprehensive Benefits package (medical, dental, vision, etc.) for full-time employees
Generous PTO to support work-life balance
Remote working opportunities
401K Matching
Autonomy to grow and find your career path with supportive leadership
- 12-week Paid Parental Leave
Inclusive and diverse environment
NEOGOV does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, protected military status, or other non-merit factors.
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